Eric Snyder
Chief Revenue Officer at LoanStar Technologies | FinTech sales leader
ericsnyder
Berwyn, Pennsylvania
Joined December 2024
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Summary
Fintech sales and partnerships leader focused on embedded lending: Eric has led go-to-market and enterprise sales efforts for vendors and platforms that connect lenders and merchants (LoanStar's MerchantLinQ, Akcelerant, Temenos, Splash). At LoanStar he runs revenue and partner strategy, publicly authors lender-focused commentary, and speaks about embedded finance and lender program design. loanstartechnologies+2
Proven at scaling SaaS and lending sales organizations across multiple vendor contexts: his background includes leadership at Akcelerant (business development), Temenos (US sales after the acquisition of Akcelerant), and roles growing fintech lender partnerships at Splash Financial—showing experience selling into banks, credit unions, and merchant channels. vista+2
Public-facing communicator and practitioner: he authors practical blog posts and letters for LoanStar and has co-authored a detailed implementation piece about rolling out Salesforce remotely at Edmunds GovTech, indicating a mix of hands-on implementation experience and GTM / enablement thinking. loanstartechnologies+1
Work
Education
Writing
3 Lending Shifts to Watch in the Back Half of 2025
August 1, 2025A LoanStar blog post outlining three strategic shifts (embedded finance at point-of-need, transparency around high-risk loans, and budget reallocation by credit unions/banks) and how lenders can respond.
Quarterly Reflections: Our CRO Reflects on Q1 2024
April 1, 2024A lender-focused letter reflecting on market conditions, lender strategies, and LoanStar's HELOC offering and embedded-lending approach.
The Unexpected Wins of Implementing Salesforce Remotely During COVID
October 1, 2020Practical guidance and lessons learned from implementing Salesforce and Pardot remotely at Edmunds GovTech during the COVID-19 pandemic (co-authored); focuses on change management, MVP approach, cross-functional roles, and a buddy system for adoption.