Jason Wells

Jason Wells is the Principal of StrategyNerds, a consultancy he founded to gain more control over the quality of his strategic work. He emphasizes that strategic problem-solving is a vocation for him and that delivering quality work is key to his happiness. He advocates against practices in larger firms that can compromise quality, such as biased selling and superficial delivery, and focuses on deep client collaboration and genuine insight. linkedin

Beyond consulting, Jason is the Director of Growth ANZ at HelloFresh, where he is responsible for market expansion and growth strategies in Australia and New Zealand. His role highlights his expertise in leveraging data-driven approaches to enhance business performance and customer engagement within the food delivery sector. clay

He possesses a strong academic foundation from the University of Sydney, holding a Bachelor of Commerce (Honours)/Bachelor of Arts with First Class Honours in Econometrics, specializing in Business Analytics, Econometrics, Philosophy, and International Business. This diverse background underpins his analytical approach to business challenges. clay+1

Jason has a keen understanding of the challenges founders face in scaling organizations, particularly the transition from managing to directing. He stresses the importance of explicit strategic context and cultural values to maintain organizational alignment and motivate employees as a company grows beyond the initial founding team. linkedin

Early in his development, Jason participated in the Sydney Leadership Program (Youth Program) through The Benevolent Society and achieved a UAI of 99.8 from Cranbrook School, indicating a high level of academic achievement and early engagement in leadership development.

His contributions extend to enhancing the student experience, as evidenced by a citation from Universities Australia for his work on improving the on and off-campus experience for first-year students at the University of Sydney. edu