Petar Mandich
Chief Talent Officer and Co-Founder shaping the digital creator economy
Miami, Florida
Summary
Petar Mandich is a pioneering and influential figure in the digital creator economy, having co-founded ADDITION Talent Management in 2013. He has been instrumental in shaping the careers of top content creators like iJustine and Joey Graceffa, guiding them through content strategy, brand partnerships with major companies like Ford, Toyota, and Microsoft, and expanding their reach into diverse platforms and ventures. addition-llc+3
Mandich's expertise extends beyond talent management to executive production and strategic development. He served as an Executive Producer for the Streamy Award-winning YouTube Premium series "Escape the Night" and has successfully shepherded clients' projects, including New York Times best-selling books, leveraging his keen business sense to monetize and grow creator brands. addition-llc+2
With a background in music and entertainment, including roles at Warner Bros. Records, The Collective, and Studio71 (formerly Collective Digital Studio), Mandich brings a comprehensive understanding of talent development. His early experience included working with established artists like Avenged Sevenfold and Alanis Morissette, which laid the groundwork for his transition into the burgeoning digital space. dewexpo+1
Beyond his professional accomplishments, Petar Mandich is a classically trained baritone and an avid traveler. He holds a B.S. in Music Industry from the University of Southern California, where he was a Presidential Scholar, reflecting a blend of artistic discipline and academic achievement. x+3