
William Jones
Managing Director at 1000Steps; B2B sales & lead-generation expert
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Summary
B2B sales and lead-generation practitioner: William (Will) Jones leads client-facing sales and business-development consulting at 1000Steps, conducting sales and revenue audits for sales teams in large organisations; his team manages business development for B2B businesses globally β including lead generation, content creation, and thought leadership for clients β while he also publishes thought leadership on relationship-led selling and hybrid (AI + human) approaches. 1000-steps+1
Recruitment & talent-acquisition entrepreneur (past): he co-founded multiple recruitment and talent ventures (GoAsia Talent, RecruitIn, SalesRecruit23) and spoke on start-up talent attraction in APAC; these were earlier-stage ventures that reflect hands-on experience building TA-focused offerings. ntuitive
Accountancy & audit foundation (past): he trained as a Chartered Accountant and worked in audit at RSM UK early in his career; this background provides commercial and financial rigour that underpins his later sales and advisory roles. 1000-steps+2
APAC / Singapore base with UK training: his professional history spans UK-based audit training and later Singapore-based sales / founder roles, positioning him as a UK-trained commercial operator working across APAC markets. datanyze
Work
Education
Writing
AI-Proof: Why In-Person Still Wins in a Digital World
September 1, 2025Article on blending AI-enabled scale with relationship-led, in-person selling; argues for hybrid approaches in B2B sales and practical practices for building trust.
Would You Propose on the First Date? Why B2B Sales Needs a Relationship Mindset
Piece encouraging B2B sellers to prioritise relationship-building and long-term trust over rushed sales tactics.