Scott Keyser
Writing coach for professionals — helps them write Human and win
London, England
Joined January 2026
Summary
Experienced bid writer and trainer who helps organisations win tenders and proposals. sbrconsulting+2
Author and developer of practical writing systems (rhetorica®) used to teach persuasive, empathic business writing. writeforresults+1
Public-facing speaker and media guest on writing, training and the impact of AI on professional writing. youtube+2
Advocate for 'human' writing — coaching technical professionals to find voice, write with personality and get results from words. writeforresults+2
Work
Education
Projects
Writing
Rhetorica: A toolkit of 21 everyday writing techniques
Book presenting a toolkit of techniques to make business and professional writing clearer, more persuasive and faster (planning, drafting, editing methods).
amazon.comWinner Takes All: The Seven-and-a-Half Principles for Winning Bids, Tenders and Proposals
Book outlining principles and practical advice for winning bids, tenders and proposals based on experience as a bid writer and proposals consultant.
amazon.comWrite for Results — author blog and articles
Collection of blog posts and poems published on the Write for Results site covering writing advice, poetry and commentary.