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Joel Cutinho

Joel Cutinho

Senior Client Director specializing in communications and reputation management

Singapore
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Joined July 2025
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Summary

Joel Cutinho is an experienced executive communications professional with a decade of agency-side experience across MEA, India, and APAC. He has a proven track record in reputation management, strategic communications, issues, and crisis management for large technology businesses, demonstrating strong adaptability in fast-changing, multi-stakeholder environments. bold+2
He specializes in the enterprise technology, corporate, energy, infrastructure, media, and entertainment sectors, having provided strategic communications advisory to a diverse portfolio of clients including SAP, EY, NTT Ltd., Honeywell, ASUS, Huawei, Disney-Star, and L&T. bold+2
As a thought leader, Joel has authored articles on the evolving role of agencies in risk management, advocating for communicators to act as 'Strategic Sense Makers' and emphasize authenticity, strategic silence, and a nuanced understanding of geopolitical and ESG factors. linkedin

Work

Education

Writing

Why Agencies Must Reclaim Risk Management

September 1, 2025

An article dissecting APAC trends in corporate reputation, emphasizing the evolving role of communicators from functional experts to 'Strategic Sense Makers'. It discusses the rise of 'strategic silence', geopolitical vigilance, the globalization paradox, and the ESG reset in public relations.

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