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Jelle de Jong

Jelle de Jong

Expert in pricing analytics, revenue growth, and commercial strategy

Bristol, England, GB
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Summary

Jelle de Jong is an experienced leader and entrepreneur with a strong background in commercial strategy, pricing analytics, and revenue growth management. He has applied his expertise across diverse industries including FMCG, retail, pharma, logistics, energy, and chemicals, leveraging data science and AI-driven solutions to optimize business performance and profitability. lexia-analytics+1
As a co-founder of Tom & Teddy, a beachwear brand specializing in matching father-son swim shorts, Jelle demonstrates entrepreneurial drive and a passion for creating consumer-focused products. This venture, started in 2011, showcases his involvement in product development and brand building beyond his consulting roles. tomandteddy+1
Jelle is a published author, co-writing 'Revenue Growth Management: How to capture hidden value in FMCG and Retail' with Danilo Zatta. This work reflects his deep practical knowledge in commercial excellence, offering executives actionable insights on pricing, promotions, and trading terms based on over two decades of field experience and case studies from global brands. amazon+2
His career trajectory includes significant experience in top-tier consulting with McKinsey & Company and operational roles at major consumer goods companies like Diageo and Unilever. This diverse background provides him with a holistic understanding of both strategic advisory and practical implementation within complex commercial environments. crunchbase+3
Jelle demonstrates a strong belief in the power of data-driven decision-making and analytical capability building. Through his work at Lexia Analytics and his published articles, he advocates for pragmatic approaches to data science, helping businesses move beyond 'spreadsheet hell' to gain actionable insights in areas like trade spend optimization and contract management. com+2

Work

Education

Writing

Publications | Article | Contract Management

June 1, 2023

An article discussing a systematic approach to contract management, highlighting four critical building blocks for success: establishing a customer/opportunity universe, using standardized contracts, meticulously tracking contract performance, and conducting regular bid evaluation and planning meetings.

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Unleash the power of your data to focus on where you can make a difference and not get distracted by where you can’t

November 1, 2018

An article arguing for the essential role of data analytics in sales and marketing. It outlines a step-by-step approach to leveraging data, emphasizing clarity on business questions, making it a central commercial effort rather than just an IT project, and continuously building internal analytical capabilities for sustained improvement.

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How to master the dark art of trade spend

October 1, 2014

An article discussing strategies for Fast Moving Consumer Goods companies to effectively manage trade spend. It emphasizes the importance of understanding and analyzing sales data to optimize promotions and achieve sustainable profitability, particularly in a competitive market with powerful retailers.

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Revenue Growth Management: How to capture hidden value in FMCG and Retail

Co-authored with Danilo Zatta, this book provides a practical guide for executives in FMCG and retail to transform Revenue Growth Management (RGM) into a commercial capability. It covers designing pricing strategies, building pack-price architectures, managing promotions, structuring trading terms, and embedding RGM for top and bottom-line growth. The book includes real-world case studies from leading companies.

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