Astha Suri
Founder & Creative Director at NASO Profumi; artisanal perfumer
Gurugram, Haryana, India
Lucknow, Uttar Pradesh, India
Summary
Founder who modernises a family perfumery legacy by blending traditional Indian attar techniques with contemporary fragrance design and sustainability principles. nasoprofumi+2
A creative with multidisciplinary design training—background in interior architecture and fashion styling—which informs NASO's aesthetic, product development, and experiential retail approach. edu+1
Focuses on ingredient provenance, eco-conscious production and 'functional' or wellness-oriented fragrances—sourcing local raw materials and positioning scents as healing or mood-enhancing. vogue+2
Advocates gender-neutral perfumery and bespoke/custom fragrance services, aiming to make attar‑based scents accessible and relevant for younger, conscious consumers. co+1