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Dhristi Shah

Dhristi Shah

Brand marketer, writer, and content storyteller

Kolkata, West Bengal, India
Joined March 2026

Summary

Brand marketing and storytelling focused on employer/HR topics: Dhristi writes and shapes long-form content for Springworks and TSOW, producing research-style posts and practical HR guidance that aim to improve workplace culture, recognition, and mental well-being. springworks+2
Experienced content creator and writer across formats: she publishes essays and how-to pieces on Medium and HubPages, freelances for content platforms, and has moved from intern to brand marketer roles while maintaining a steady output of practical writing. medium+2
Visual artist and creator of doodle tutorials: alongside marketing work, she produces visual-art content (mandalas, cartoon doodles) under the A to Z Doodles identity on YouTube and Instagram, indicating an ongoing interest in art as both hobby and side project. youtube+2
Early journalism, campus engagement and event roles: prior to and during college she held campus ambassador and entertainment officer roles, contributed as a journalist and core team member at Grapevine India and worked on short-term journalism assignments, reflecting roots in campus media and reporting. hubpages+1

Work

Education

Projects

Writing

Listen to What Alumni Say

September 1, 2025

A TSOW piece on alumni as brand ambassadors and how companies should manage exits and alumni relationships.

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Is eNPS a Vanity Metric? The TSOW Community Weighs In

August 1, 2025

Explores whether employee Net Promoter Score acts as a vanity metric or can lead to real workplace improvements, based on community insights.

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Contributed chapter/author credit: The Employee - First Blueprint

July 1, 2025

Listed as a co-author/contributor alongside Kartik Mandaville for 'The Employee - First Blueprint' (book listing).

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The Recognition Crisis: Where Employees See Credit Going Wrong

June 1, 2025

Article on employee recognition, fairness, and how recognition practices fail or succeed in organizations.

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Quiet Burnout and Draining Mental Health - The Truth No One Talks About [Insights from the TSOW Community]

May 1, 2025

A TSOW community report-style blog post about silent/quiet burnout, survey findings, and recommendations for managers and companies to support mental well-being at work.

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I'm gonna start writing… but what? Are you thinking the same? Here’s what to do…

June 1, 2023

A personal Medium essay offering advice and reflections for beginner writers on consistency, voice, and staying motivated.

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Why Contractor Background Verification Is Critical In The Construction Industry

November 1, 2019

An article explaining the importance of pre-employment and contractor background verification in the construction industry and recommended practices.

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Various HubPages articles on employee empowerment and engagement

Multiple long-form posts on HubPages covering employee empowerment and employee engagement program challenges.

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Hobbies

Doodling and mandala/visual art, producing tutorial videos and social posts. youtube+3