William A. ("Bill") Lederer
MADTECH / ad‑tech executive — founder & CEO, MADTECH.AI & iSOCRATES
BillLederer
Saint Petersburg, Florida
Joined November 2025
Network
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Summary
Decades-long founder and operator in advertising, e-commerce, and MADTech: founded Art.com (acquired by Getty), launched MediaCrossing, and now leads iSOCRATES and MADTECH.AI, combining platform product‑building, programmatic trading, and managed services to scale global delivery, improve measurement, and reduce media waste. madtech+2
Serial builder and operator in advertising, media and MADTech: Lederer has repeatedly founded and led companies that combine media, trading and technology (Art.com, MediaCrossing, iSOCRATES, MADTECH.AI). Across these roles he mixes product-building (platforms like MX Platform / MADTechBITM) with managed services and global delivery to operationalize programmatic trading, data and analytics for marketers, publishers and agencies. madtech+2
Experienced turnaround / scale operator across corporate and startup contexts: Lederer's career includes C-level and COO roles at large measurement and media firms (Kantar Media / Kantar Video), board roles at WPP Digital/Kantar Digital, and founding/exit experience (Art.com sale to Getty). That background informs his emphasis on combining financial discipline, trading practices, and product engineering in adtech. adtechdaily+1
Operator who emphasizes measurement, transparency and efficiency in programmatic advertising: across his writing and company positioning he frames programmatic media trading using Wall Street analogies (market‑making, exchanges) and stresses reducing waste and improving measurable performance through unified MADTech stacks and managed execution. mediapost+2
Public & nonprofit engagement and teaching: Lederer has served on university and festival boards (Roosevelt University, Ravinia Festival) and has taught as an adjunct in media management; these activities reflect ongoing engagement with education and cultural institutions. wpmucdn+1
Work
Education
Projects
Writing
The 80-20 Quagmire in Data & Analytics
A perspective piece on common issues in marketing and analytics practice (data quality, tooling and organizational pitfalls) published on iSOCRATES' site.
Multiple industry articles (programmatic, video, ad automation) — MediaPost & Programmatic Insider
Author of numerous industry op-eds and articles on programmatic trading, video advertising and media automation (examples include '200 Milliseconds: Life of a Programmatic RTB Ad Impression', 'Comparing Ad Automation To Wall Street Exchanges').
Co-author, Media Selling (5th Edition)
Listed as co-author/contributor of the industry textbook 'Media Selling' (5th Edition), used in graduate media management coursework.
Hobbies
Reader, tennis player, global culture & travel enthusiast; married with two grown sons (personal interests listed on company bio). isocrates
Notes
DBDavid Berkowitzsaid they would trust
WAWilliam A. ("Bill") Lederer
to make key business and marketing decisions for a recent B2B services startup.Feb 2, 2026
DBDavid Berkowitzsaid they've seen
WAWilliam A. ("Bill") Lederer
lead their team or company through a period of major growth or significant change.Dec 8, 2025
DBDavid Berkowitzsaid they would trust
WAWilliam A. ("Bill") Lederer
to lead marketing or revenue growth for a high-stakes project.Nov 6, 2025