Joerg Rheinboldt

Joerg Rheinboldt is a highly experienced serial entrepreneur and investor, having founded multiple companies and actively supported startups for over two decades. His entrepreneurial journey began in 1994 with the founding of denkwerk new media Holding AG, followed by co-founding Alando.de AG, which was swiftly acquired by eBay. This led to a significant role as Managing Director of eBay Germany, shaping the country's e-commerce landscape. joergrheinboldt+3

He is a prominent figure in the venture capital ecosystem, currently serving as General Partner at HEARTFELT_ (co-founded in 2023), an early-stage investment fund. Concurrently, he is the Managing Director and Founding CEO of APX, a joint venture between Axel Springer and Porsche, where he oversees a portfolio of 186 companies. His investment philosophy emphasizes supporting founders and scalable business ideas. joergrheinboldt+3

Beyond his investment roles, Joerg is deeply committed to social impact through various non-profit engagements. He co-founded betterplace.org (2007) and Gut.org Gemeinnützige Aktiengesellschaft (2010), both aimed at fostering positive change. He also serves as a Member of the Board of Trustees for Berliner Stadtmission and a Board Member at Deutschland - Land der Ideen, reflecting his dedication to societal well-being and innovation. joergrheinboldt+3

Joerg is an author and thought leader in online business models, co-authoring the book "Simply Seven." He also maintains a personal newsletter on Substack, where he shares insights on venture capital, work, and personal reflections, demonstrating his continuous engagement with entrepreneurial and technological discourse. substack+3