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Yi Jun Phung

Yi Jun Phung

Senior Content Strategist and Writer for B2B/B2C companies

Kuala Lumpur, Malaysia
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Joined April 2025
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Summary

Yi Jun Phung is a versatile content strategist with a strong background in B2B and B2C content, having driven growth for companies across various industries, including fashion, retail, business analytics, and startups. Her career progression showcases a depth of experience from content writing and executive roles to leading content marketing teams and ultimately senior content strategy. iterative
Beyond her professional roles, Yi Jun is an accomplished writer of both non-fiction and short fiction. She has authored numerous articles on startup growth and founder experiences for Iterative's blog and has had her short stories published in literary journals like Gone Lawn and FlashFlood, demonstrating a broad writing capability and a passion for storytelling. yijunphung+4
Her academic background includes First Class Honours in a Bachelor of Communications and a Distinction in a Diploma in Mass Communications from KDU University College and KDU College, respectively. During her studies, she also contributed to academic research, co-authoring a paper on developing an e-assessment prototype. ijiet+2

Work

Education

Writing

The Woman Who Comes by Every Tuesday at 3PM

June 1, 2024

A flash fiction piece published in FlashFlood, using the perspective of a child caught between parental secrets to explore themes of loyalty and perception.

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How Do Founders in Southeast Asia Define Product Market Fit?

March 31, 2023

An article discussing how founders in Southeast Asia define product-market fit.

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Spotlight on Visiting Partners: YC Ng

March 8, 2023

An article spotlighting YC Ng, a partner at AC Ventures, a SEA-focused venture fund.

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How Three Iterative Founders Went From 0 to 100 Paying Customers

February 28, 2023

An article detailing how three founders successfully acquired their first 100 paying customers, offering insights into early-stage startup growth.

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Spotlight on Visiting Partners: Sylvia Yin

February 17, 2023

An article spotlighting Sylvia Yin, co-founder of Omnilytics.

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Meet the Winter 2023 Visiting Partners

February 10, 2023

An article introducing the Winter 2023 Visiting Partners at Iterative.

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E-Assessment: Developing Technology Application Prototype for Easy Evaluation of Students’ Assignments

April 1, 2019

Academic paper co-authored, focusing on developing a prototype for an electronic assessment tool to assist lecturers in evaluating student assignments.

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Founders Share the Most Surprising Thing About Being a Founder

An article exploring the unexpected challenges and realities faced by startup founders, covering decision-making with limited information, rapid adaptation, emotional taxing, and imposter syndrome.

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Process of Elimination

A short story published in Gone Lawn literary journal, exploring themes of family, loss, and difficult choices through a narrative lens.

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Hobbies

Yi Jun Phung is a writer both professionally and in her personal time, contributing to literary journals with short fiction. yijunphung+2