Ariel Lambrecht
Serial entrepreneur and builder; cofounder of 99, Yellow, Mara, Antonella
São Paulo, Brazil
Summary
Serial builder and startup founder: Lambrecht is a repeat entrepreneur who co-founded several high-profile Latin American tech companies, including 99 (a mobility unicorn), Yellow (micro-mobility) and Mara, and most recently launched Antonella. techcrunch+2
Operator-oriented product builder: across ventures Lambrecht has focused on designing operationally rigorous solutions—Mara emphasises dense logistics, pickup networks and gross-margin discipline to serve underserved neighborhoods. techcrunch+1
Engineering and hands-on technical background: trained as a mechatronics/mechanical systems engineer at USP, Lambrecht combines technical engineering experience (including a published undergraduate monograph) with product and hardware-focused startups such as Yellow. usp+1
Applies modern technology to practical communication problems: after operating B2C and logistics businesses where WhatsApp became a core operational channel, he founded Antonella to apply AI for monitoring, metrics and compliance around corporate WhatsApp use. globo+1